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Press release bio

The Natural and Organic Grocery chain, « Les Nouveaux Robinson » gets a foothold inside Paris

I-Deal Development is pleased to announce the sale of the « BioGénération » banner, held by Magic 7, to the « Les Nouveaux Robinson » Group, both specialized in natural and organice grocery.

Founded in 1999, « BioGénération » holds solely 12 selling points inside Paris, and generates a turn over of approximately 10M€. Since the beginning, the founder has been able to build a combined « service-to-product » approach, through his own « shop model », with sizes of less than 300m2.

Independently of the growth of the natural and organic market, thiq take-over allows the « Nouveaux Robinson », banner which had up to now focused on outskirts implantation, to immediately acquire market shares. Therefore for 2010 the consolidated revenues for the new perimeter will reach 40M€.

Due to their different experiences in the natural and organic businesses, Frédéric Bonan et Thierry Bloch, representing I-Deal Development, have been able to analyse and pilot the build-up / merger between the two companies, focusing quickly on the strategic stakes.

I-Deal Development is a company specialized in helping small and mid-cap companies to bridge gaps between milestones throughout their development : putting in place new directors, supporting growth, working equity solutions, bringing key investors in structured deal…

I-Deal Development intervenes on operations of 10M€ to 100M€.

This operation was lead by Frederic Bonan, and Thierry Bloch, for I-Deal Development.